Job Description
Description D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at for more information.
D.R. Horton, Inc. is currently looking for a
Social Media Manager . The right candidate will be responsible for creating and executing a social media strategy that drives brand awareness, engagement, business growth, and traffic to our digital platforms while ensuring alignment with business goals and company objectives. This position will lead a team of social media specialists to foster a culture of creative teamwork.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Develop and execute comprehensive social media strategies across multiple platforms to increase brand awareness and engagement
- Maintain brand guidelines and ensure consistent and engaging content across various platforms
- Plan and execute a content calendar, ensuring consistency and timeliness of posts
- Create engaging, creative, and original content tailored for each platform. Work closely with cross functional marketing and creative partners to align with our brand voice
- Share insightful and comprehensive reports on social media campaign performance
- Collaborate closely with internal stakeholders to gather feedback and insights, integrating them into ongoing and future social media strategies
- Provide strategic recommendations based on data-driven insights to optimize future campaigns and improve overall social media effectiveness
- Promote a culture of knowledge-sharing within the team, encouraging the exchange of best practices, successful tactics, and lessons learned
- Integrate social media strategies into broader marketing and business strategies
- Act as a liaison between the social media team and other departments to ensure seamless communication and cooperation
- Set measurable goals across relevant channels and create a report to track performance and measure social media ROI
- Monitor, analyze, and report on key performance metrics, providing actionable insights to optimize strategy
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly
- Stay updated on industry and emerging trends in digital marketing, new platform features, and social media best practices
- Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
- Ability to travel overnight
Supervisory Responsibilities - Supervises 2 or more employees
Qualifications Education and/or Experience - Bachelor’s degree from a four-year college or university plus 4 years of experience, or a high school diploma (GED) and 6 years of experience in a related field
- At least 1 year of management experience
- Experience working with cross-functional teams, including content creators, designers, and marketing strategists
- Proficiency in social media management tools
- SEO knowledge
- Possess basic graphic design and video editing skills
- Proven track record of growing social media presence and engagement on major platforms
- Strong understanding of social media trends, algorithms, and best practices
- Superb organizational and project management skills
- Excellent written and verbal communication skills with a keen eye for detail
- Excel in a fast-paced environment and thrive pivoting strategies to drive business needs forward
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly
- Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
- Proficiency with MS Office and email
- Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
- The noise level is generally moderate
Preferred Qualifications - Experience in community management and audience engagement is a plus
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
- Medical, Vision and Dental
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life Insurance
- Vacation, Sick, Personal Time and Company Holidays
Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2 Follow us on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!
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